Experience

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Colleen Mayer is a dynamic and strategic digital marketing professional who serves as a key driver of client success and business development at Pilot Digital. With a focus on translating complex digital needs into tailored marketing solutions, Colleen oversees the full lifecycle of client engagement—from initial outreach and discovery meetings to proposal creation, onboarding, and campaign execution. Her expertise spans SEO, PPC, HIPAA-compliant analytics, CRM optimization, and integrated advertising strategies across Google, Meta, LinkedIn, and Amazon platforms. Colleen is deeply involved in client relationship management, internal team alignment, and cross-selling initiatives, helping both new and existing clients unlock growth opportunities through data-driven insights and thoughtful consultation. Her work is grounded in creativity, collaboration, and a strong commitment to delivering measurable impact for a wide range of industries.

During her tenure at Pilot Digital, Colleen Mayer spearheaded the creation and execution of over 300 strategic social media posts for Pasq, a Pilot subsidiary while also assisted with overall product marketing. Her targeted content and engagement strategies significantly enhanced Pasq's online presence, driving over 100% growth in follower count and engagement across platforms including Instagram, Facebook, TikTok, and YouTube.

Pasq is an innovative venture in the adventure motorcycle industry, introducing the pioneering single-wheel trailer concept to the market.

As the proprietor of Giantess Creation, a multifaceted photography and creative content brand, I oversee operations spanning photography, podcasting, and Instagram live series. Originating from my senior year of college, Giantess Creation has evolved significantly over the past few years, expanding its portfolio to encompass collaborations with clothing brands, event photography, and other ventures.

Through strategic networking and a dedication to quality, I have cultivated a client base and fostered partnerships with various creatives within the vibrant Chicago community.

Colleen Mayer oversaw paid advertisements across various social media platforms, including Facebook, Instagram, Twitter, TikTok, Pinterest, and Snapchat. She developed comprehensive strategies to optimize paid social campaigns, facilitated daily client communication, and coordinated reporting efforts.

Colleen achieved maximum monthly forecasting accuracy and led strategic planning initiatives. She also supervised billing processes and expenditure tracking across multiple platforms, while managing team members to maintain high levels of productivity and efficiency.

In this role, Colleen Mayer spearheaded sales strategy, content creation, and managed activities in SEO and PPC. Collaborating closely with the partner of Pilot Digital, she contributed to devising strategies and crafting creative content for PASQ, the sister company. This multifaceted position provided her with hands-on experience in leadership, time management, and strategic planning, placing her at the forefront of building the business.

Colleen's responsibilities included managing all aspects of inbound and outbound sales, from creating sales strategies to establishing processes from the ground up. Pilot Digital operates as a comprehensive provider of Internet marketing solutions, with a dedicated team of 17 professionals specializing in PPC, SEO, and web optimization. As a Google Premier Partner, the company prides itself on delivering tailored services to businesses of all sizes, all managed in-house. Recognizing the pivotal role of Internet marketing in today's business landscape, Pilot Digital is committed to continuously enhancing clients' online presence and establishing long-term relationships by consistently delivering value and results.

Colleen Mayer managed dispatch and operational duties within the team, ensuring seamless coordination of logistics activities. She strategically orchestrated a minimum of 350 shipments per week, optimizing efficiency and timeliness. As the primary liaison between drivers, Virginia Transport, and clients, she facilitated clear and effective communication channels.

Colleen also negotiated contracts and agreements for loads, ensuring mutually beneficial terms for all parties involved. She cultivated strong relationships with both drivers and clients, fostering trust and loyalty.

During the COVID-19 pandemic, when Coaching By Zen faced temporary closure, Colleen Mayer collaborated closely with the team to enhance their social media presence. She engaged hands-on with all the coaches, leading initiatives to expand the organization's social media platforms.

Her responsibilities included creating social media analyses, designing graphics, and managing multiple accounts across various platforms. Coaching By Zen, an offshoot of Zen Leadership, is dedicated to positively impacting individuals' lives. Contributing to their creative growth and development was a rewarding experience for Colleen.

Throughout this role, she gained valuable experience in team management, honed her copywriting skills, and participated in recruitment efforts to further enhance the team's capabilities.

As the Head of Operations for ENRGi Fitness in Chicago, Colleen Mayer played a crucial role in overseeing all aspects of the business. She managed a team of 15 individuals and coordinated the entire class schedule to ensure optimal efficiency and customer satisfaction. Colleen also planned monthly events and volunteer experiences to foster community engagement and promote the brand's values.

A key part of her responsibilities involved managing ENRGi Fitness's social media presence, leveraging outreach efforts to attract new members and enhance brand awareness. Through strategic initiatives, she successfully brought in at least 10 new members each month, contributing to the gym's growth and expansion.

Colleen served as the primary point of contact for client communication, effectively handling inquiries and feedback to maintain positive relationships and address concerns promptly.

During the COVID-19 pandemic, when ENRGi Fitness was forced to close temporarily, Colleen continued to manage the entire sales process, handling renewals and meeting monthly sales quotas to ensure the business remained viable during the closure.

As a Sales Development Representative at LotLinx, Colleen Mayer served as the initial point of contact for customers, facilitating effective communication and building rapport on behalf of the company. She collaborated closely with account executives to ensure a seamless transition from initial contact to further engagement.

During her time at LotLinx, the company underwent a reorganization that led to the elimination of the Sales Group in 2019. Despite this change, Colleen remained committed to upholding the highest standards of customer service and adapted to new challenges and responsibilities within the organization.

During her time at RE/MAX of Midland, while attending Northwood University part-time, Colleen Mayer contributed to various aspects of the company's marketing efforts. She designed infographics, crafted engaging social media posts, and generated content for both the RE/MAX of Midland social media platforms and website.

Colleen also played a key role in developing a comprehensive social media strategy tailored to the specific needs and objectives of the different realtors within the branch. By collaborating closely with the team, she helped ensure cohesive branding and an effective online presence for each realtor, ultimately contributing to the overall success of the branch.

Throughout her high school and college years, Colleen Mayer dedicated herself to coaching young athletes aged 6 to 17. Her coaching journey began in her senior year of high school and continued until she graduated from college.

In addition to coaching teams during her playing years, Colleen took on the responsibility of coordinating camps within the club. Through this experience, she honed her coaching skills, improved her communication abilities, and developed strong leadership qualities.

Overall, her time spent coaching provided her with invaluable lessons in mentorship, teamwork, and the ability to inspire and motivate young athletes to reach their full potential.

During her junior year of college, while pursuing a degree in marketing and advertising and participating in DII volleyball, Colleen Mayer undertook a freelance internship with the USA Pentathlon Olympic team. In this role, she played a pivotal role in managing their social media presence across platforms such as Facebook and Instagram.

Colleen's responsibilities included assisting in the creation and management of posts and creative content, specifically tailored for each platform. She also curated engaging content for the athletes to use on their personal social media accounts, fostering a cohesive and impactful online presence for the team.

Additionally, she managed scheduling and promotion activities across all social media accounts, ensuring timely and effective dissemination of information to the audience. This multifaceted experience provided her with invaluable insights into social media management, content creation, and strategic promotion, further complementing her academic pursuits in marketing and advertising.